What is user persona?
Companies conduct a user research and based upon the results, fictional user characters are created. The characters are different from one another, the adopted variety of characters help the company to understand the user experience that they are offering. The task foregrounds user expectations and assists to discover the pointers indicating what changes should be made. A company would have different users spreading across and to satisfy each is the target, leading to sustainability and customer satisfaction. The company decides what to change, add, or delete from their programming based upon the different studied experiences, under the user umbrella.
User persona lives through the user’s life in different circumstances, the expectations, likes, and dislikes are recorded during the process. User persona plays a vital role in designing. Every ‘why’ of the persona’s action is studied and the designing is done with the motive of providing smoother and long lasting user experience. The solution might not work with everybody that is why variety of user personas are created. The varied results are recorded and worked with, targeting maximum user satisfaction. The personas do not stay the same, they change with time and so does designing. Each developed feature is targeted towards certain persona needs.
How to create user personas-
1. Research about your customers- research and draw analysis about your customers, like- from where they belong, their likes and dislikes, where do they work, etc. Notice the patterns, ask questions, and collect more information.
2. Make segments- divide the result into groups based upon personality traits, similarities, and differences. You will have different user personalities now.
3. Create your persona- give an identity to the created personalities. Add photo, name, description, traits, etc.
Note that a persona has limitations. It is an adapted character and can digress from the character causing problem in recording true experience and further designing.
